About

We are a Guatemalan strategic design studio.

We create action plans through creative strategy (design + marketing) potential to provoke impact at social, economic and environmental levels, contributing to a competitive ecosystem.

We do not intervene only in one phase, but in the whole process of each project, to better understand the goal, objectives and challenges as a team.

"Codesign, as a starting point for every strategy"

Mission

Co create strategic design and marketing paths to enhance a natural balance of profitability and growth for people, companies and ecosystems.

Vision

Transforming global perspectives, connection and lifestyles for sustainable development through design.

Design Manifesto

Sharing design as a tangible and intangible creative strategy necessary to generate solutions and advances in diverse environments, contributing to the development of quality of life.

Our team

Lula Capriel

Creative Director

Industrial designer and marketer with a specialization in Development Project Management. Creator of the studio’s perspective, which focuses on generating value propositions, human, economic and social potentials through strategic design.

Eduardo Góngora

Digital Design Coordinator

Degree in Graphic Design specialized in UX Design and digital products. In charge of proposing user-centered visual solutions for a variety of platforms and digital dynamics. Supports in the conceptualization and development of branding and visual identity projects.

Michelle Bishop

Art Coordinator for Motion Graphics and Illustration

Degree in Graphic Design with a critical perspective for research and documentation. The main pillar of the visual aesthetics of each project, taking into account its context and cultural relevance. She develops both audiovisual materials with motion graphics and illustrated printed or digital products.

Suzanne Masaya

Social Media Coordinator

Degree in Graphic Design involved in the development, design and monitoring of campaigns in Social Media, focused on creating an effective narrative according to the platform, achieving an impact through organic or advertised media. She also supports in the management and logistics of the projects, especially in customer service.

Luis Aviles

Editorial Design and Museography Coordinator

Degree in Graphic Design with a diploma in Communication of Social Projects. He supports the development of printed projects of diverse dimensions and uses, from books and magazines to material for exhibition in physical spaces.

Eunice Capriel

Architectural Design Coordinator

Degree in Architecture. In charge of devising, visualizing and projecting architectural solutions and furniture for exhibitions, assembly of events, as well as points of sale or retail. She is also in charge of the execution and supervision of these solutions.